After 25 years in business, and over 14,000 creative solutions under our belts, we’ve got a few stories to share. We’ve selected three graphic design case studies of Vortex creative solutions. For more information on how we can assist you, contact us today.
1 | Ethicon Endo-Surgery | Product Promotions That Rock Sales
Ethicon Endo-Surgery (EES), a division of Johnson & Johnson, asked us to help them increase requests for hospital trials of an innovative (and premium-priced) bladeless trocar – a device used in laparoscopic surgery. Knowing surgeons as well as we do, the challenge was not to simply show and tell these hard-to-impress prospects about this device – we had to get them to interact with the device to appreciate the product advantages.
The Vortex solution? Create a promotional package that was more irresistible showcase, than mere shipping container.Our packaging design helped encourage interaction, simulating the effects of retention force, smooth, one-handed instrument exchange, and most importantly, reinforcing the fact that no fascial closure is required with this device. The results for our client? A proven tool in the growth and defense of their share of a $500 million market. The promotion’s production run was tripled due to demand in the field. To see more of the work we’ve done for EES, click here.
2 | Knight Foundation | Annual Reports that Change Perceptions
The John S. and James L. Knight Foundation is one of the leading philanthropic organizations in the U.S., focusing on the positive transformation of communities and journalism through grant-making. They challenged us to create an annual report to change the perception of the Knight Foundation from “old media stalwart” to “new media champion” – all while working within a tight budget and time frame.
The Vortex solution? Create a report with less content, that made a bigger visual and verbal impression. We achieved this through high-impact design (starting with a truly innovative die-cut cover) and a high-energy brand voice. We then effectively transformed the printed version into a complete web site that included interactive videos and animation.
The result for our client? The annual report and electronic media started an image shift, from that of a stodgy grant-maker to one of an innovative and energetic supporter of community and communication.
3 | Cordis Neurovascular | Strong Branding Lifts Marketing
Cordis Neurovascular, a division of Johnson & Johnson, produces a wide range of innovative devices used in neurovascular therapies. Prior to hiring us, Cordis used a number of different advertising agencies and design firms to create sales collateral, resulting in inconsistent messaging across their product line. They looked to Vortex to create a strong, consistent graphic signature to unify and enhance all communications.
The Vortex solution? After surveying existing collateral, and that of key competitors, we first created a standard for messaging, defining the types and levels of information that sales materials could carry. Then we developed a master set of graphic guidelines that could work across the four Cordis product categories, including directions for color, imagery, layout, typography and content.
The result for our client? A simplified process, reduced costs, and most important of all, a significantly strengthened brand presence, addressing a highly competitive, complex marketplace with an unmistakable message of product innovation and integration.