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All
  • All
  • Blog
  • Branding
  • Buyer Personas
  • Digital Marketing
  • Fast-Track
  • Graphic Design
  • Inbound
  • SEO
  • Social Media
  • User Interface
  • Web Design & SEO
Digital Marketing

How to Boost Website Engagement

5 Tips for Turbocharging Your  Website Content No doubt you’ve heard that “Content is king.” But what exactly does that mean? In 2018, successful content …

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Digital Marketing

How to make more of your local search presence with Google Map listing offers

A Free Online Marketing Opportunity That’s Worth Your Time As the use of mobile devices grows, so does the reliance on Google Maps. One of …

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Web Design & SEO

Using Directional Cues to Drive Online Conversions

Use Web Design to Help Visitors Find What They Need. Struggling to generate more website conversions? It’s a key concern for every marketer, and while …

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Branding

Are You Branding Yourself For Three-Second Success?

Brand Messaging Must Offer Quick Solutions to Real Problems Three seconds. That’s how long you have. Three seconds before an online shopper decides to move …

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Branding

Effective Branding Reflects Target Audience Expectations

The Foundation of Branding is an Understanding of the Buyer Although you may have a great value proposition and products that you believe people will …

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Branding

3 Great Marketing Creative Strategies and Why They Succeeded

Learn About Branding From Experts What makes a marketing creative strategy successful? Messaging concepts that are memorable and address the target audience’s unmet needs and …

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Web Design & SEO

The Importance of Consumer-Oriented Website Design and Development

Website Design and Development – Consumer vs. Product Orientation Does your website address your consumer’s concerns? Your initial reaction might be to say yes, of …

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Digital Marketing

Why You Really Do Need to Focus on Digital Marketing

Leverage Local Search Marketing to Increase Sales Despite the gains to be made, there is still a huge number of small business owners who have …

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User Interface

What Does “Responsive Design” Really Mean?

Responsive Web Design Responds to Customer Preferences Anyone who has built a website in recent years has surely heard the term responsive design. The idea …

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Branding

The Importance of Buyer Personas in Digital Marketing

Website Content Should Focus on Customer Needs Digital marketers are keen to repeat the same advice you always hear – your site needs better SEO, …

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Web Design & SEO

Local Business Listings and SEO: Boost Your Website’s Page Rank

Easy Ways to Boost Your Website and Business Ranking If you use local business listings correctly, they can increase customer foot traffic to your door …

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Web Design & SEO

Building a Local Business Listing to Improve Your Website’s SEO

Up to Date Online Business Listings Bring In Sales A local business listing is one of the most important online marketing tools for your business. …

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Web Design & SEO

Local Business Listings: An SEO Opportunity You Can’t Afford to Miss

Grab Customers Online With Local Business Listings Imagine that you own a restaurant on Main Street, and a potential customer is walking down Main Street …

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User Interface

Mobile-Friendly Websites vs. Smartphone Apps: Where’s the Marketing Advantage?

Does Your Business Need A Smartphone App? There’s no question that your business needs an online presence that’s tailored to mobile devices. There is a …

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User Interface

Making the most of your website design with contact forms

Move Your Sales Along by Capturing Valuable Information Online If you have a website, providing contact information to prospects and customers is a basic requirement. …

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Inbound

Google Analytics is an ideal tool to evaluate your website’s effectiveness

Use Google Analytics To Evaluate Your Web Design and Content As a graphic and website designer, I often meet with business owners who work as …

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Inbound

Identifying Quality. Search Engines Have Work to Do.

One Thing You Can’t Find With Search Engines Search engines — Google, Yahoo, Bing among others — are designed to help users find the best …

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Blog

“Money isn’t everything” when it comes to retaining design firm clients

How Professional Graphic Designers Retain Clients Yes, it’s a tired cliché. But not too tired to still be appropriate in certain situations, such as client …

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Blog

How do you know it’s time for a Website Redesign?

Web Design: When Is It Time For A Makeover? First impressions happen fast. In as little as 3-7 seconds, website visitors decide whether or not …

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Blog

Talk Up Your Brand More Effectively With These 3 Exercises

How To Talk About Your Company’s Brand If you’re in any kind of sales role, you know that engaging your prospects and effectively communicating the …

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Graphic Design

Should you hire a Graphic Design Generalist or Specialist?

How To Hire A Professional Graphic Designer When a business needs a graphic or digital marketing firm to revamp their website, sales promotion designs, or …

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