Are You Branding Yourself For Three-Second Success?

Three seconds. That’s how long you have. Three seconds before an online shopper decides to move on to something else. Or someone else. In 2015, Time magazine let the world know our attention spans were shorter than a goldfish. Today, as... [MORE]

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3 Great Marketing Creative Strategies and Why They Succeeded

What makes a marketing creative strategy successful? Messaging concepts that are memorable and address the target audience’s unmet needs and cultural sensibilities. To avoid confusion in the marketplace, no two competing brands can share the same marketing creative strategy and expect... [MORE]