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- Web Design & SEO
How to Boost Website Engagement
5 Tips for Turbocharging Your Website Content No doubt you’ve heard that “Content is king.” But what exactly does that mean? In 2018, successful content …
How to make more of your local search presence with Google Map listing offers
A Free Online Marketing Opportunity That’s Worth Your Time As the use of mobile devices grows, so does the reliance on Google Maps. One of …
Using Directional Cues to Drive Online Conversions
Use Web Design to Help Visitors Find What They Need. Struggling to generate more website conversions? It’s a key concern for every marketer, and while …
Are You Branding Yourself For Three-Second Success?
Brand Messaging Must Offer Quick Solutions to Real Problems Three seconds. That’s how long you have. Three seconds before an online shopper decides to move …
Effective Branding Reflects Target Audience Expectations
The Foundation of Branding is an Understanding of the Buyer Although you may have a great value proposition and products that you believe people will …
3 Great Marketing Creative Strategies and Why They Succeeded
Learn About Branding From Experts What makes a marketing creative strategy successful? Messaging concepts that are memorable and address the target audience’s unmet needs and …
The Importance of Consumer-Oriented Website Design and Development
Website Design and Development – Consumer vs. Product Orientation Does your website address your consumer’s concerns? Your initial reaction might be to say yes, of …
What’s Better on Social Media – Likes? Reach? Conversions?
Understand Social Media Conversions Building a powerful presence on social media is no longer optional – it’s a must for any brand that wishes to rise …
Why You Need to Be Consistent with Blogging and Social Media
Blogging Consistently Makes For Brand Consistency The foundation of any good content marketing campaign is maintaining a practice of publishing frequently and consistently. This applies …
Text, Image, and Video Content – How Much of Each Do You Need?
Video, Images, and Text for SEO Ranking Success When it comes to digital marketing, the importance of visual content continues to rise. Whether formatted as …
Why You Really Do Need to Focus on Digital Marketing
Leverage Local Search Marketing to Increase Sales Despite the gains to be made, there is still a huge number of small business owners who have …
What Does “Responsive Design” Really Mean?
Responsive Web Design Responds to Customer Preferences Anyone who has built a website in recent years has surely heard the term responsive design. The idea …
The Importance of Buyer Personas in Digital Marketing
Website Content Should Focus on Customer Needs Digital marketers are keen to repeat the same advice you always hear – your site needs better SEO, …
Local Business Listings and SEO: Boost Your Website’s Page Rank
Easy Ways to Boost Your Website and Business Ranking If you use local business listings correctly, they can increase customer foot traffic to your door …
Building a Local Business Listing to Improve Your Website’s SEO
Up to Date Online Business Listings Bring In Sales A local business listing is one of the most important online marketing tools for your business. …
Local Business Listings: An SEO Opportunity You Can’t Afford to Miss
Grab Customers Online With Local Business Listings Imagine that you own a restaurant on Main Street, and a potential customer is walking down Main Street …
Mobile-Friendly Websites vs. Smartphone Apps: Where’s the Marketing Advantage?
Does Your Business Need A Smartphone App? There’s no question that your business needs an online presence that’s tailored to mobile devices. There is a …
Making the most of your website design with contact forms
Move Your Sales Along by Capturing Valuable Information Online If you have a website, providing contact information to prospects and customers is a basic requirement. …
Google Analytics is an ideal tool to evaluate your website’s effectiveness
Use Google Analytics To Evaluate Your Web Design and Content As a graphic and website designer, I often meet with business owners who work as …
Identifying Quality. Search Engines Have Work to Do.
One Thing You Can’t Find With Search Engines Search engines — Google, Yahoo, Bing among others — are designed to help users find the best …
“Money isn’t everything” when it comes to retaining design firm clients
How Professional Graphic Designers Retain Clients Yes, it’s a tired cliché. But not too tired to still be appropriate in certain situations, such as client …
How do you know it’s time for a Website Redesign?
Web Design: When Is It Time For A Makeover? First impressions happen fast. In as little as 3-7 seconds, website visitors decide whether or not …
Talk Up Your Brand More Effectively With These 3 Exercises
How To Talk About Your Company’s Brand If you’re in any kind of sales role, you know that engaging your prospects and effectively communicating the …
Should you hire a Graphic Design Generalist or Specialist?
How To Hire A Professional Graphic Designer When a business needs a graphic or digital marketing firm to revamp their website, sales promotion designs, or …