4 keys to designing a great real estate flyer template

Professional Graphic Design: Take Advantage of Brand Design Templates

vortex-miami-real-estate-graphic-design-firm-services-imgToday’s real estate flyers can present a property in a way that just wasn’t possible in the days of poor quality photo-copies. What’s more, these flyers can now be saved as PDF files and shared across the Internet via download, email and social media. With that in mind, it pays to have a quality real estate flyer template at your disposal when showcasing a property. Here are four things to consider when developing such a template.

First, Know your Audience

Not every property is suited to every potential buyer. Before designing a real estate flyer template, do some informal research to create an applicable buyer persona. For example, the buyer persona of a fast food chain owner would prefer properties in high-traffic areas, near shopping districts and residential zones, where a built-in customer base is almost guaranteed.

Attract Buyers with Content

Your text and visuals should be concise, organized, and informative. For example, a bullet list detailing zoning and use conditions can expedite discussions and inquiries. Location maps, floor plans, and on-site photography can provide context and allow buyers to better envision their dream ventures. Remember, the goal isn’t to close (or lose) the sale with a flyer, but instead give potential clients a taste of what’s to come and make them hungry for more information.

That’s where your call to action (CTA) comes in. Consider contacting a professional graphic design firm in your area for assistance with your CTAs. For best results, contact a firm experienced in designing real estate materials.

Property Driven Design

It’s easy to fall down the rabbit hole of corporate branding when designing a real estate flyer template, but that shouldn’t be the focus of your flyer. Instead, let the property drive design and consider branding the gift wrapping that gives your presentations a consistent format and look.

Often, unique and engaging themes can be created based on property amenities, architectural design features, or even building names and logos. This approach is more personal and can provide a theme for all flyers related to a given project.

Also keep the following design tips in mind:

  1. The chosen color palette should complement the property and your corporate brand.
  2. White space should be used to focus attention on content and imagery.
  3. Font sizes, styles and colors should be easy to read, with appropriate contrast between the background and text.
  4. A design grid can ensure that photos and text are consistently aligned and spaced for optimal viewing.

Quality Matters

It may sound cliché to say you never get a second chance to make a first impression, but that doesn’t make it any less true. If you want potential buyers to take a second look at your flyer and a first look at your property, presentation is everything.

When it comes to aerial and on-site photography, high quality professional services are a must. These services use perspective control lenses and can retouch photos to ensure a clean and appealing presentation. Photography sessions should take place early in the day or late in the afternoon so that lighting is optimal for vertical building surfaces.

Be sure to include property-appropriate photography. For example, eye-level photos that highlight entrances, parking and signage opportunities work well for a retail space, but an industrial property might benefit more from photos of dock and loading areas.

Finally, the software you use to design your flyer has to be capable of providing print and email quality PDF files. A properly optimized PDF ensures that all of your hard work pays off, providing accurate photographic color and sharp, clear text and diagrams.
About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services along with search optimization, social media and inbound marketing services. Based in Miami, Florida, Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.

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