7 popular web design user interface approaches

Web Design Interfaces: The Only Limit is Your Imagination

vortex-website-user-interface-guideAdvances in coding, graphic design and content development have led to the marketing pendulum swinging towards the importance of creativity in web design.

The growth of the mobile application market has given rise to the importance of user interface development, and website design inspired by mobile app interfaces.

Here’s a list of seven popular website interface designs inspired by advances in coding and mobile apps.

The Slider

The slider came on the scene a few years ago but has become an increasingly effective way to pace and deliver multiple messages on site pages. New, powerful slider plug-ins for wordpress and other content platforms make it easy to create movie like animation effects by having different timing for the appearance and exit of multiple elements within a single slider frame. Manual versus auto-loading slides can be a factor in the level of interaction.



The Parallax View

Parallax scrolling allows web designers to set page foreground and backgrounds to scroll at different rates which creates a simple and dramatic illusion of depth. A few years ago, seeing the effect was rare. At the time of this post, parallax scrolling has become commonplace due to the ease of implementation created by off-the-shelf code plug-ins.



The Airline Tray

The airline tray is about compartmentalization of content. It’s now easy to create highly styled blocks of content within single webpages that are search-friendly and responsive (easy to view on tablets and smartphones). Web designers are no longer constrained to thinking about simplistic arrangements of typography and imagery.



The Movie

Every day, more websites are implementing the “movie effect”. The home page contains a short lopping video clip about the product or service. As well as being provocative, the use of video helps to hold the visitor on the home page longer which may lower web page “bounce rates” and increase engagement. You can learn more about the strategy of this approach in a recent blog on website creative strategies.



The Smartphone

A picture is worth a thousand words, and this approach picks up on the simple iconographic navigation, and position-triggered image movement that are similar in appearance to a mobile app interface.



The One-Sheet Front Page

The “one sheet” user interface design may have risen in popularity due to its simplicity. The implementation generally requires little navigation by the user except for scrolling. When horizontal sliders are implemented, the design becomes an engaging X-Y axis experience. It’s most effective for promotions or services that require minimal content beyond a single page.



The Poster

This design approach is most effective for landing page designs. A very direct offer or call to action is combined with a very simple, strong visual. This interface design can include a toll free phone number, a form to request more information or immediate signup for a product or a service trial.




Choosing an user interface should be based on which approach is complimentary to your content and messaging. Going with an effect simply because it’s different may confuse your website visitors or hamper click-throughs to additional content. Be sure to test your ideas with mockups on your target audience. Their reactions and feedback can be valuable to your marketing efforts.

For more information on website user interface design, SEO and inbound marketing, give us a call or read about using online search to identify a design or inbound marketing firm.

About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm based in Miami, Florida. Tom has over 25 years of experience in visual communications. Along with a full range of graphic and website design services, Vortex also offers creative development, persona and content services including blog design, writing, and inbound programs.

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