Your business plan should include a blogging plan

Something To Blog About: Getting More Web Traffic

vortex-blog-strategiesRunning a successful business takes planning and adapting to the marketplace. You operate with a business plan outlining your brand, mission, products, marketing and financials.

As more people make decisions about what they will buy, and who they will buy it from through online research, you need to make sure your business plan properly reflects this new reality. If you believe your business is immune to this change, or that you don’t get business from your website, think again.

Your online marketing efforts need to be as well thought out and strategic as your business plan.

Blogging for business should be a critical piece of your marketing strategy and planning. Let’s look at some interesting statistics that show how blogging for business is growing in both numbers and influence.

State of the Blogging World 2013

Many business owners perceive blogging as a waste of time and resources. They don’t understand the many benefits.

The truth is, business blogging on a consistent basis directly correlates to increased bottom line results. Blogging for business is one of the best ways to target and attract high-quality traffic to your website and turn those visitors into leads and customers.

A recent study conducted by the website Ignite Spot found that blogging continues to grow as a marketing method for small business. Here are some statistics from the Ignite Spot survey:

  • Small businesses that blog consistently generate 126% more leads.
  • 81% of consumers trust advice and information from blogs.
  • B2B marketers using blogs generate 67% more leads than those who don’t.
  • 61% of US Consumers have made a purchase based on information they learned from reading a blog post.
  • 70% of consumers learn about a company through editorial information and articles rather than traditional advertising.

The facts show that blogging as a marketing method can be highly effective, and is a natural tie-in with traditional prospecting and sales.

Blogging Best Practices

The point of a business blog is to educate, inform or entertain your readers. It’s not about sales language or the disruptive aspect of traditional advertising. By developing content of high-perceived value for people who are searching for your product, service or industry-specific information, your blog can build credibility and trust for your company and can position you as an expert in your field.

blog is not worth the effort. Creating a blog doesn’t have to take time from running your day-to-day operation. Today, there are expert inbound marketing consultants who can work with you to develop a sustainable blog program. They will develop a content strategy, create and manage the blog, and provide detailed reports on results while you focus on higher payoff activities.

As a business owner, your time commitment can be as little as two hours per quarter. The key is planning. Develop 12 – 15 topics and gather support materials and you will have the material to post one unique item per week for 3 months.  This is consistent blogging. You should begin to see results in as little as 60 to 90 days.

If you want to learn more about the benefits and how blogging for business can increase your company’s bottom line, get our free guide “ Introduction to Business Blogging.” The guide is full of information and tips on getting started and best practices. Blogging should be an integral part of your online marketing efforts.

Need more assistance with your blogging strategy and writing? The Vortex team is here to help with a full range of marketing communications services for your organization.

About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services along with search optimization, blogging, social media and inbound marketing services. Based in Miami, Florida, Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.

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