Custom branded templates can lower marketing costs, and speed workflow

Reduce Costs By Leveraging Professional Graphic Design

It’s important to keep your company’s brand in front of prospects and customers alike. Based on current online marketing trends, It’s more important than ever to be publishing a steady flow of high-quality information about your services, and products. If you’re tuned into the latest search marketing strategies you are well aware that developing content that is contextually “helpful” to your target audience is how you win the online game of being found and contacted.

Working with custom-designed templates is a way to get noticed and keep within budget.

Design differentiates. Custom templates simplify the process.

In a competitive environment, design can make a big difference in how your product or service is perceived relative to others in the marketplace.

As the digital landscape grows and the physical landscape shrinks (mobile screen size), intelligent design becomes more important.

Working with a knowledgeable and creative design firm can be made practical through the use of custom-branded templates. Templates are essentially a flexible grid system that takes into account the style and positioning of messaging elements such as text, imagery and charts.

Working with a system that anticipates recurring design situations can lower your costs and improve your response rate by simplifying creative decision-making and improving productivity.

Ideal for print and digital needs.

While the software required to build templates for digital document applications differ from those to build an email, most email platforms allow for the incorporation of custom content areas that handle logos and other brand concerns. With a bit of html and css knowledge, you can often customize a template, and still find it easy to use the system.

Custom Templates can be developed for a wide range of projects:

Print, digital, and online

  1. Newsletters
  2. Brainstorming
  3. One-sheets/flyers
  4. “Tombstone” ads
  5. Tradeshow Banners
  6. Human Resources Communications
  7. Announcements and Invitations
  8. Brochures
  9. Business Cards & Stationery Packages
  10. Report Covers
  11. PDF Forms
  12. Enewsletters
  13. Eblasts
  14. Web Pages
  15. Banner Ads

The difference between generic and custom.

Generic templates look great out of the box, they’ve been optimized for a particular situation that usually has little to do with your product or service. Once you replace their supplied greeking text and placeholder images, they tend to fail to fulfill your mission. Another major issue with generic templates is that anyone can use them. If you are a company who wants to stand out from your competition, then a custom solution is not only more appropriate, but strategically more effective.

A custom solution won’t restrict creativity or require cookie-cutter thinking. Custom templates can function as a framework of tools to solve creative problems with.

The biggest advantage to a custom template is that it is fine-tuned to your brand. Rather than having to develop or build a set of design rules from scratch for each and every project, well-designed templates can include style sheets and a library of elements most commonly used and help a designer focus on messaging rather than arrangement. The only drawback to a custom template is that it may require design oriented software rather than standard word processing programs to take full advantage of refined design decision-making.

The upfront cost of a template system may differ, but the benefits will pay for themselves within the space of a few projects:

  1. Stronger projection of brand image
  2. Improved productivity
  3. Optimized production and review processes
  4. Design consistency across your enterprise
  5. Improved communication among staff
  6. More time to focus on goals and strategy

What does a custom designed template cost?

While purchasing an off the shelf design template for a brochure, or print material can be inexpensive, or even free, you generally get what you pay for. A custom template will be a high multiple of generic templates, but you can easily amortize the costs over a few projects and be able to get a solution that is ideal for your company.

How do I decide if a custom template is right for my company?

If you answer yes to any one or more of the following questions, a custom template can be effective for your situation.

  1. Do you publish multiple editions or issues of a document within a 12-month period?
  2. Do you currently use generic templates for email or print?
  3. Do you have more than one person designing your print or online materials?
  4. Do you work with more than one designer or design firm?
  5. Does it take you extra time to explain your brand standards to your designers?

Want to see if customized templates can work for you? Contact us today.
About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services along with search optimization, social media and inbound marketing services. Based in Miami, Florida, Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.

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