Great graphic design isn’t about being pretty, it’s about better response

Professional Graphic Design Goes Beyond “Pretty”

You can create more effective marketing programs by design – graphic design – and we don’t just mean pretty pictures. Research from Carnegie Mellon University shows that our visual reaction, positive or negative, influences preference, and preference, of course, is the first step toward purchase. So getting smart about design is one more step toward getting smarter about your bottom line.

Want to know more? Speak with a graphic designer who is focused on helping you get better response from your marketing materials.

About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services based in Miami, Florida. Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.

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