A Guide For Fast-Track Project Management
So, you have a crucial marketing project that you need to fast track for a launch… yesterday. How can you be sure of getting a fast graphic design project done both quickly and effectively? Many factors will influence the outcome when rushing to activate a marketing program.
1. Take a deep breath and confirm direction and deliverables.
No matter how quickly you need to get going, you will always profit by meeting with your internal and external team members to:
- Confirm your strategic direction (what is the overall marketing objective as well the immediate communications goal)
- Clarify audience and key message (who are you talking to, and what is the benefit you’re providing)
- Agree on key parameters (for example: Is there a campaign look and feel this is to fit in with? What is the budget?)
- Outline the process, specifying deliverables and the dates for each
2. Expedite, rather than eliminate, steps in the process.
Once you’ve defined the process, identify the key decision-makers and project-drivers, both on the client and agency/design firm side, and then get each to commit to quick and clear communication. Please include phone or face-to-face communications, particularly at the beginning, as emails, while convenient, often get lost in the rush. This will allow you to pursue a disciplined process in a timely manner, without skipping any essential steps.
3. Rely on experience over experimentation.
The timeless maxim “Good, fast, cheap – pick two” is fully operative in fast graphic design projects. That doesn’t mean they have to be expensive – but controlling both quality and cost can best be accomplished when you invest in the process.
It’s always a good idea to make sure the firm you want to work with has had direct experience working on a project similar to the one being planned. This will help ensure that solutions are both practical and thoughtful.
For more information on fast-track projects, download our free guide today.
About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services based in Miami, Florida. Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.