Want to do your own graphic design? Consider hiring a professional.

Hire A Graphic Designer And Avoid Ho-Hum

You can find a template or pre-formatted design for just about anything you need to publish online or in print. That makes producing marketing materials easy compared to just a few years ago.

The problem is, those templates are designed to work for everyone. Stated another way, by using stock or free templates, you’re pretty much guaranteeing that you will look just like everyone else.

That’s where custom design comes into play.  Done well, a custom design can reflect your unique product or service benefits and features in a way templates do not.

The other major problem we see with the use of templates is that the process generally takes you or your marketing team away from other high priority, high-payoff activities.

There’s a solution though. You can work with a professional design firm. This will allow your team to do what they do best, and the design firm to do what they do best. Fact is, a good design firm can often design what you need much more efficiently than your in house staff.

So, next time you are thinking about using off the shelf templates, consider the real cost of generic solutions versus an unique design idea that’s rooted in sound strategy.

About the author: Tom Weinkle is a founder and partner of Vortex Communications, a graphic and website design firm who offers graphic and WordPress web design, build, troubleshooting and training services based in Miami, Florida. Tom has over 25 years of experience in visual communications for the healthcare, medical, law, accounting, software, financial services and banking industries.

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