Blog Content is the cornerstone of better online sales and marketing response.
Move prospects through the sales pipeline
A well executed blogging strategy enables you to attract and familiarize people with the value your products and services bring to their lives.
Blogs are also an ideal way to present captivating offers of information, through ebooks, webinars, demonstrations, and product or service trials.
Creating content is a on-going activity
Blogs present your organization as a thought leader and help sales and marketing teams earn the trust of your target audience.
In other words, outsourcing blogging can help your pages rank higher in search engines and get noticed when people search for industry-specific products or services and solutions.
What you should know about blogging:
- Nearly 40% of US companies use blogs for marketing purposes
- Companies that blog have 55% more website visitors
- B2C companies that blog get 88% more leads/month than those that don’t
- B2B companies that blog get 67% more leads/month than those that don’t