Miami Children’s Chorus


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Fast-track logo designs don’t have to mean a compromise on quality.

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Services Provided

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  • Fast Track Concept Development
  • Final Artwork
  • Digital and Print file delivery

[/vc_column_text][vc_empty_space height=”20px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Vortex has been the graphic design firm of choice for the Miami Children’s Chorus for more than 5 years, working closely with the Executive Director on marketing communications.

Now in their 51st season, Vortex and Tim Sharp agreed the time was right to introduce a fresh look for the non-profit organization, and strengthen the overall brand presence on seasonal marketing materials.

The real challenge was in needing to develop a concept and final artwork within two weeks to meet deadlines for first event marketing materials.

When considering alternatives for fast track logo development, online logo design services that can deliver ideas quickly at low cost. While the pricing structures are very attractive, the old adage “you get what you pay for” still holds true. Speaking about these online sources, Tom Weinkle, Vortex Creative Director says “I get the attraction to low-cost logo design, but the choice usually means your opting out of a serious development process.” He continued, “You shouldn’t treat a logo as a commodity. When you do, you lose the magic of creativity and get nothing more than graphic executions.”

The advantage of working with a design firm who knows your brand, or one that can come up to speed quickly is that the value of there thinking goes way beyond obvious arrangements of typography and art you tend to see from online sources.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Vortex was able to apply their knowledge of the brand and focus right in on the best ideas. Weinkle says, “Normally, we’ll put a few designers on a project like the Chorus’ project, but assigning one designer, who has been doing their work for several years, was the right choice.” He continues, “Limiting the size of the design team also controls budget, which in the case of non-profits is usually very important.

During the first round of concepting, the Miami-based graphic and web design team developed a number of concepts, and one in particular stood out. Weinkle says, “We knew we had the winner right away, and cleaned it up for presentation quickly. To make it easy for the client to appreciate the design, we incorporated the new idea into upcoming materials so Miami Children’s Chorus could see how well it worked.

The logo is a graphic simplication of shapes representing boys and girls, arranged in a way to form an “M” synonymous with the Chorus, and their Miami roots. “Weinkle offers, “there’s a beautiful simplicity in the fact we were able to vertically flip shapes within the design to suggest boys and girls. That’s the magic your not going to get with online services who are not invested in the process as well as outcome.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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