How to use website design to showcase a tennis club
- Concept Development
- Web Design
- Content Development
Royal Palm Tennis Club in Miami, Florida looked to Vortex Communications to handle the redesign of the private tennis facility’s web presence. Firm principal Tom Weinkle recalls “The old site had all the facts and figures, but didn’t portray the club’s unique character, history and well-established learn-to-play programs. When we met with the client to discuss goals, we all agreed that a custom photo shoot was the going to be integral to the success of the project.”
Vortex’s creative strategy was that the content – words and images – would be the hero of the website. Weinkle adds, “Too many web designers get caught up in forcing clients into a stock templates or plug-ins to show off programming skill and design effects instead of content that paints a unique picture of products or services.”
The design team spent a good deal of time with the client establishing message goals and planning the websites visitor flow. Virtually anyone interested in playing or learning tennis can find what they are looking for. “Aside from making sure the facility and courts were well represented in photography, we also shined a light on the club’s well-respected Adult and Junior tennis programs and staff,” added Weinkle.
Weinkle continues… “The club wanted to make sure what we designed and built was believable and not forced, so we found a way to use real members instead of models for the photo shoot. The club’s members were happy to participate, and for the Vortex, Royal Palm represented a great example of what teamwork and alignment on project goals is all about.”
Vortex also leveraged existing content by adding a lot of creativity to the copywriting. The design team made a conscious effort to be clever and memorable to engage visitors, but also carefully thought through Page Titles, meta descriptions to meet SEO goals.
Vortex built the site using WordPress, a good fit in this case. We provided Royal Palm with control of content and the flexibility to refresh the design or imagery down the road without a large outlay of time and money.