How to deliver quality graphic design under pressure

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Services Provided

  • Concept Development
  • Design and Layout
  • Artwork Development
  • Retouching
  • File Prep
  • Print Production

SpaFinder Wellness asked Vortex to develop sales collateral about their incentive programs for a trade association meeting focused on corporate wellness. In this case, SpaFinder’s decision to attend the show was last minute, and so the budget to produce everything was going to be an unanticipated expense. The firm’s Creative Director, Tom Weinkle sums up the realities, “Under normal circumstances, the corporate review and approval process for a project like this can take at least a week.” In this situation, Vortex needed to get budget approval, design, print and deliver print collateral along with a pop-up display, and table wraps all within two weeks.

Weinkle says, “The secret to producing quality work under tight timeframes and budgets is proper planning and shared responsibility. We work closely with our clients on fast-track projects like this to clearly define everyone’s roles upfront.” He added, “We also ensure that we would have all the required brand and product information, mandatories along with access to corporate imagery before we start designing anything.” “You have to be flexible in these situations, and keep your cool…preparation is what makes that possible.”

Vortex has handled over 13,000 projects with a very high success rate for a variety of applications and business sectors. Their wealth of experience and strong vendor relationships helps the team make design decisions that are both creative and practical while avoiding the pitfalls of rush work. Weinkle added, “Clients come to us because they want it done right the first time.”