Website Content and Design Come Together to Tell A Better Service Story
- Web Design
- Content Development
- Inbound Marketing
- Concept Development
- Social Media
The Ehlers Group, a senior housing marketing agency based in Fort Lauderdale, Florida selected Vortex Communications to put a new face and structure on their WordPress website.
We’ve worked with The Ehlers Group for over 10 years, so we understand what makes them unique. Tom Weinkle, Vortex creative director says, “Designing and building a website is the easy part. Telling the story is where the challenge lies.”
Vortex led The Ehlers Group through a discovery process to hone in on both their service offering as well as their accomplishments. Weinkle adds, “The Ehlers team is nimble, straightforward and smart. They’re also highly respected by the industry and clients alike when it comes to senior marketing expertise. We worked closely with their team on site mapping, functionality and a SEO strategy that would honor their character while getting them noticed by the right kinds of leads.”
The Vortex creative team developed a custom design from scratch to ensure a unique look and feel. In terms of time, the job was front-loaded. To add value, we identified an existing WordPress website framework to help keep production costs down, while speeding up the build. Vortex also identified and selected a reliable set of plugins to add functionality.
Although WordPress is fairly easy to use, we offer all our clients training on content adjustments. On this project, Vortex coached the Ehlers team on blog strategies and the use of relevant keyword phrases to help leverage their case history and resource content for search engines.
Janis Ehlers, founder and owner of The Ehlers Group best sums up the Vortex process and design work, “…We love it”.