Yes, it’s a tired cliché. But not too tired to still be appropriate in certain situations, such as client relationships. Maybe at the beginning of a relationship with a client, money–your fee–was the key to getting that first project. Along, of course, with your portfolio and the quality of your work.
First impressions happen fast. In as little as 3-7 seconds, website visitors decide whether or not you’re worth their time and money. So it pays to make a positive — and immediate — impact.
If you’re in any kind of sales role, you know that engaging your prospects and effectively communicating the value of your brand and products are must-do’s.
Do-it-yourself (DIY) business website templates and solutions may seem like a great idea, but the risks of cookie cutter design and below average site performance can far outweigh the short term savings you reap.
Ever wonder why a particular song is so appealing? We can recall our favorites quite easily—wherever we are, whatever we’re doing. The lyrics and melody are always there, right beneath the surface, coming forward when we’re in a particular mood.
Google is known for unleashing algorithm changes that rock the worlds of web design, SEO, and marketing. Their recent update is no different, and it’s even bigger than usual.
Building websites is getting easier for non-programmers. There are currently several hosted solutions such as SquareSpace, Weebly, Wix, and 1&1.
Surprising as it may sound, there are still a large number of companies that do not have websites. Whether you already have a site or are looking to move your site to something that is easier to manage, you have probably heard about WordPress
Failing to recognize the role of the customer in search engine optimization (SEO) seems to be a common mistake among business owners.
WordPress started as an open source project back in 2003. Since that time, what began as a simple blogging tool has become a full-blown self-hosted content management system used by millions worldwide. Why has WordPress become so popular?
Today’s real estate flyers can present a property in a way that just wasn’t possible in the days of poor quality photo-copies. What’s more, these flyers can now be saved as PDF files and shared across the Internet via download
According to Alexa†, Tractorsupply.com is ranked #2449 in the U.S. and 13,989 globally. The site has a bounce rate of just under 24%, gets 5.09 page views per visitor who spend an average of 4:27 minutes on the site.
This restaurant supply e-commerce site sits in the top 2000 U.S. sites, with a low bounce rate of 38%. Their high traffic ratings may be in part a result of the large number of restaurants in the US – over 616,000 as of January 2013**
According to Alexa†, the well-known “ideas worth spreading” Ted.com brand is ranked #650 in the U.S. and 860 globally. The site has a bounce rate of just under 50%, gets 2.61 pages views per visitor who spend an average of 4:10 minutes on the site.
I’ve been exploring Alexa.com in order to explore web design and messaging strategies. Using Alexa’s “Browse Top Sites” button is an extremely efficient way to explore popular website designs.
I recently wrote a post directing people to Alexa.com in order to explore web design and messaging strategies. Using Alexa’s “Browse Top Sites” button is an extremely efficient way to explore popular website designs.
Alexa.com is a great place to explore web design and messaging strategies. Using Alexa’s “Browse Top Sites” button is an extremely efficient way to explore popular website designs.
There are lots of reasons to choose digital publishing instead of printed marketing materials. When you consider factors such as print production, distribution costs and lead times, making the case for printing is difficult.
A compelling new research study looked at consumer preferences on receiving important information in print or digital form was commissioned and recently published by the EMA (Envelope Manufacturer’s Association)*.
When it comes to offering a product online, the features, benefits, pricing and support are the foundation of the content story. In highly competitive sectors, branding and creative positioning is what helps consumers differentiate one product from another.
In a recent post, I offered design and marketing tips for law firms who may be considering a website redesign.
Accounting is another professional services industry where strategic web design thinking can make a difference in how visitors perceive the firm.
Advances in coding, graphic design and content development have led to the marketing pendulum swinging towards the importance of creativity in web design.
When attorneys decide to update their web presence, it’s natural to look at the websites of peers and competitors.
If your organization’s sales and marketing efforts have an online component, looking at website analytics is probably a regular activity.
Every organization needs a logo to accompany branding activities. If you’re a startup, you’re looking for a way to represent products and services.
