No doubt you’ve heard that “Content is king.” But what exactly does that mean? In 2018, successful content marketing is about offering value to your audience, through solution-oriented products and services.
As the use of mobile devices grows, so does the reliance on Google Maps. One of the most overlooked features is Google Business’ “Create Post” feature to publish offers.
Building a powerful presence on social media is no longer optional – it’s a must for any brand that wishes to rise above its competition. When it comes to digital marketing, successful social media strategies complement content-based sales funnels, driving traffic to your site and producing conversions.
The foundation of any good content marketing campaign is maintaining a practice of publishing frequently and consistently. This applies whether your platform is social media, blogging, YouTube or all of the above.
When it comes to digital marketing, the importance of visual content continues to rise. Whether formatted as video, image, or infographic, the ability to educate your audience visually is important for your SEO footprint.
Despite the gains to be made, there is still a huge number of small business owners who have yet to take the dive into digital marketing as an important lead-generating activity.