How to make more of your local search presence with Google Map listing offers
As the use of mobile devices grows, so does the reliance on Google Maps. One of the most overlooked features is Google Business’ “Create Post” feature to publish offers.
Inbound
Google Analytics is an ideal tool to evaluate your website’s effectiveness
As a graphic and website designer, I often meet with business owners who work as lawyers, accountants, medical specialists, financial planners and insurance brokers.
Identifying Quality. Search Engines Have Work to Do.
Search engines — Google, Yahoo, Bing among others — are designed to help users find the best answer for their needs. The results listings SERP (Search Engine Results Page) are ordered by the search engine’s interpretation of relevance
Focus on customers to improve keywords and search engine optimization
Failing to recognize the role of the customer in search engine optimization (SEO) seems to be a common mistake among business owners.
9 web design and content tips for telling a compelling services story
When it comes to offering a product online, the features, benefits, pricing and support are the foundation of the content story. In highly competitive sectors, branding and creative positioning is what helps consumers differentiate one product from another.
Accounting website design and marketing – 10 tips for CPAs
In a recent post, I offered design and marketing tips for law firms who may be considering a website redesign.
Accounting is another professional services industry where strategic web design thinking can make a difference in how visitors perceive the firm.
10 tips – How to design a law firm website that generates more traffic
When attorneys decide to update their web presence, it’s natural to look at the websites of peers and competitors.
Why don’t more businesses have a website and use inbound marketing?
I have a number of monthly conversations with small to medium-sized business owners about the use of social media, web analytics or a new website to improve sales and marketing efforts.
Will inbound marketing improve your sales cycle and lead generation?
One of the most often asked questions about inbound marketing is whether it’s worth the investment of time and money. To appreciate the answer, you have to look at the process, and understand what activities move “buyers” through the process.
5 ways our graphic + website design business benefited from blogging
You’ve heard that blogging regularly can benefit your business by attracting visitors to your website.
10 inbound marketing + web design tips to grow website traffic
Having a well designed and written website home page is an important part of attracting and engaging web visitors.
What a glass of wine and traditional sales promotion has to do with inbound marketing + web design
If you’re not familiar with the term. inbound marketing is a coordinated approach to increasing qualified website traffic and nurturing those leads in order to generate business from your website or online presence.
8 things lawyers can learn about web design from homemade pie
Everyone has a favorite pie. Maybe yours is cherry, pecan, banana cream, strawberry, peach, apple or some other flavor
Supercharge your SEO and inbound marketing with buyer personas
If you’re working on an internet marketing plan, having a clear picture of your business goals is the first step. Along with articulating your business goals, you can measure your progress
What road signs can teach us about web design and inbound marketing
I was on a road trip recently, and part of the route took us along one of America’s busiest billboard highways. I’m talking about I-75 in southern Georgia.
Generate leads online with great content and web design
When companies try to generate and nurture leads online, incorporating inbound marketing best practices with the graphic + website design components can make a dramatic difference in the results.
Inbound marketing can generate leads for any and every business
One of the most important components to enhancing the growth and success of your business is your marketing activity.
Build a better brand with buyer persona development
Every company wants to be effectively branding their products and services. Looking at statistics on branding from factbrowser.com illustrates that effective branding leads to greater loyalty, higher sales, and long-term stability.
Your business plan should include a blogging plan
Running a successful business takes planning and adapting to the marketplace. You operate with a business plan outlining your brand, mission, products, marketing and financials.
Leverage social media for new business prospects and leads
Do you use social media to prospect for leads? If you think it’s not practical, you’ll find that millions of business owners and managers think differently.
Google’s Hummingbird is good news for CPA and law firm marketers
Google’s latest algorithm update, Hummingbird, redraws the map for online marketing and SEO services.
Search optimization is great, but don’t forget graphic design
I was at a networking function this past week, and introduced to a sales executive in the insurance industry. We were speaking about graphic design and website design and SEO
Great graphic design isn’t about being pretty, it’s about better response
You can create more effective marketing programs by design – graphic design – and we don’t just mean pretty pictures. Research from Carnegie Mellon University