As the use of mobile devices grows, so does the reliance on Google Maps. One of the most overlooked features is Google Business’ “Create Post” feature to publish offers.
As a graphic and website designer, I often meet with business owners who work as lawyers, accountants, medical specialists, financial planners and insurance brokers.
Search engines — Google, Yahoo, Bing among others — are designed to help users find the best answer for their needs. The results listings SERP (Search Engine Results Page) are ordered by the search engine’s interpretation of relevance
Failing to recognize the role of the customer in search engine optimization (SEO) seems to be a common mistake among business owners.
When it comes to offering a product online, the features, benefits, pricing and support are the foundation of the content story. In highly competitive sectors, branding and creative positioning is what helps consumers differentiate one product from another.
In a recent post, I offered design and marketing tips for law firms who may be considering a website redesign.
Accounting is another professional services industry where strategic web design thinking can make a difference in how visitors perceive the firm.
When attorneys decide to update their web presence, it’s natural to look at the websites of peers and competitors.
I have a number of monthly conversations with small to medium-sized business owners about the use of social media, web analytics or a new website to improve sales and marketing efforts.
One of the most often asked questions about inbound marketing is whether it’s worth the investment of time and money. To appreciate the answer, you have to look at the process, and understand what activities move “buyers” through the process.
You’ve heard that blogging regularly can benefit your business by attracting visitors to your website.
Having a well designed and written website home page is an important part of attracting and engaging web visitors.
If you’re not familiar with the term. inbound marketing is a coordinated approach to increasing qualified website traffic and nurturing those leads in order to generate business from your website or online presence.
Everyone has a favorite pie. Maybe yours is cherry, pecan, banana cream, strawberry, peach, apple or some other flavor
If you’re working on an internet marketing plan, having a clear picture of your business goals is the first step. Along with articulating your business goals, you can measure your progress
I was on a road trip recently, and part of the route took us along one of America’s busiest billboard highways. I’m talking about I-75 in southern Georgia.
When companies try to generate and nurture leads online, incorporating inbound marketing best practices with the graphic + website design components can make a dramatic difference in the results.
One of the most important components to enhancing the growth and success of your business is your marketing activity.
Every company wants to be effectively branding their products and services. Looking at statistics on branding from factbrowser.com illustrates that effective branding leads to greater loyalty, higher sales, and long-term stability.
Running a successful business takes planning and adapting to the marketplace. You operate with a business plan outlining your brand, mission, products, marketing and financials.
Do you use social media to prospect for leads? If you think it’s not practical, you’ll find that millions of business owners and managers think differently.
Google’s latest algorithm update, Hummingbird, redraws the map for online marketing and SEO services.
I was at a networking function this past week, and introduced to a sales executive in the insurance industry. We were speaking about graphic design and website design and SEO
You can create more effective marketing programs by design – graphic design – and we don’t just mean pretty pictures. Research from Carnegie Mellon University