Search engines — Google, Yahoo, Bing among others — are designed to help users find the best answer for their needs. The results listings SERP (Search Engine Results Page) are ordered by the search engine’s interpretation of relevance
When it comes to offering a product online, the features, benefits, pricing and support are the foundation of the content story. In highly competitive sectors, branding and creative positioning is what helps consumers differentiate one product from another.
One of the most often asked questions about inbound marketing is whether it’s worth the investment of time and money. To appreciate the answer, you have to look at the process, and understand what activities move “buyers” through the process.
If you’re not familiar with the term. inbound marketing is a coordinated approach to increasing qualified website traffic and nurturing those leads in order to generate business from your website or online presence.
Every company wants to be effectively branding their products and services. Looking at statistics on branding from factbrowser.com illustrates that effective branding leads to greater loyalty, higher sales, and long-term stability.