The reality is that along with bricks and mortar, online marketing and e-commerce have changed the way people interact with products and services.
Web Design & SEO
As technology continues to march forward, the way businesses manage their online presence becomes increasingly important. Responsive design and site speed are critical factors to engagement.
As the use of mobile devices grows, so does the reliance on Google Maps. One of the most overlooked features is Google Business’ “Create Post” feature to publish offers.
Struggling to generate more website conversions? It’s a key concern for every marketer, and while there are many factors at play, sometimes it can all come down to your website design decisions.
Does your website address your consumer’s concerns?
Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand.
The foundation of any good content marketing campaign is maintaining a practice of publishing frequently and consistently. This applies whether your platform is social media, blogging, YouTube or all of the above.
Despite the gains to be made, there is still a huge number of small business owners who have yet to take the dive into digital marketing as an important lead-generating activity.
Anyone who has built a website in recent years has surely heard the term responsive design. The idea that modern websites need to display properly on a broad range of devices and screen sizes is widespread and a very important aspect of website design.
Digital marketers are keen to repeat the same advice you always hear – your site needs better SEO, you need to rank higher to attract customers.
If you use local business listings correctly, they can increase customer foot traffic to your door noticeably. If you don’t use them correctly, they won’t. It’s as simple as that.
A local business listing is one of the most important online marketing tools for your business. It’s arguably more important even than your company’s web design or your social media accounts
Imagine that you own a restaurant on Main Street, and a potential customer is walking down Main Street looking for a place to eat. He pulls out his phone and does a quick search for nearby restaurants.
There’s no question that your business needs an online presence that’s tailored to mobile devices. There is a question, however, of whether you should deliver that presence to users through a mobile-friendly website
If you have a website, providing contact information to prospects and customers is a basic requirement. Companies who make it difficult or hide contact information can count on losing
As a graphic and website designer, I often meet with business owners who work as lawyers, accountants, medical specialists, financial planners and insurance brokers.
Search engines — Google, Yahoo, Bing among others — are designed to help users find the best answer for their needs. The results listings SERP (Search Engine Results Page) are ordered by the search engine’s interpretation of relevance
First impressions happen fast. In as little as 3-7 seconds, website visitors decide whether or not you’re worth their time and money. So it pays to make a positive — and immediate — impact.
Do-it-yourself (DIY) business website templates and solutions may seem like a great idea, but the risks of cookie cutter design and below average site performance can far outweigh the short term savings you reap.
Ever wonder why a particular song is so appealing? We can recall our favorites quite easily—wherever we are, whatever we’re doing. The lyrics and melody are always there, right beneath the surface, coming forward when we’re in a particular mood.
Google is known for unleashing algorithm changes that rock the worlds of web design, SEO, and marketing. Their recent update is no different, and it’s even bigger than usual.
Building websites is getting easier for non-programmers. There are currently several hosted solutions such as SquareSpace, Weebly, Wix, and 1&1.
Surprising as it may sound, there are still a large number of companies that do not have websites. Whether you already have a site or are looking to move your site to something that is easier to manage, you have probably heard about WordPress
Failing to recognize the role of the customer in search engine optimization (SEO) seems to be a common mistake among business owners.
WordPress started as an open source project back in 2003. Since that time, what began as a simple blogging tool has become a full-blown self-hosted content management system used by millions worldwide. Why has WordPress become so popular?