Inbound

How to make more of your local search presence with Google Map listing offers

A Free Online Marketing Opportunity That’s Worth Your Time As the use of mobile devices grows, so does the reliance on Google Maps. One of the most overlooked features is Google Business’ “Create Post” feature to publish offers. The easy to use tool to add to your inbound marketing arsenal which allows you to add …

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Google Analytics is an ideal tool to evaluate your website’s effectiveness

Use Google Analytics To Evaluate Your Web Design and Content As a graphic and website designer, I often meet with business owners who work as lawyers, accountants, medical specialists, financial planners and insurance brokers. The conversation will  turn to my own services and these professionals often share with me, “it’s time to update my firm’s …

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Identifying Quality. Search Engines Have Work to Do.

One Thing You Can’t Find With Search Engines Search engines — Google, Yahoo, Bing among others — are designed to help users find the best answer for their needs. The results listings SERP (Search Engine Results Page) are ordered by the search engine’s interpretation of relevance to its index of organic content. In theory, the …

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Focus on customers to improve keywords and search engine optimization

Smart SEO Means Focusing on Customers Failing to recognize the role of the customer in search engine optimization (SEO) seems to be a common mistake among business owners. They put time and money into impeccably designed websites, pepper them with what they think are relevant key terms, and then sit back scratching their heads when no one comes calling. …

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9 web design and content tips for telling a compelling services story

Tell A Compelling Story With Thoughtful Web Design When it comes to offering a product online, the features, benefits, pricing and support are the foundation of the content story. In highly competitive sectors, branding and creative positioning is what helps consumers differentiate one product from another. Presenting a service online is different. Making a claim or promise to create …

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Accounting website design and marketing – 10 tips for CPAs

Web Design Basics for CPA Firms In a recent post, I offered design and marketing tips for law firms who may be considering a website redesign. Accounting is another professional services industry where strategic web design thinking can make a difference in how visitors perceive the firm. Even if a large part of your new …

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10 tips – How to design a law firm website that generates more traffic

Web Design For Lawyers: Think Process, Not Price When attorneys decide to update their web presence, it’s natural to look at the websites of peers and competitors. As part of the process to identify a web development agency to design a law firm website, in-house legal IT departments may develop a RFQ or RFP. Smaller …

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Why don’t more businesses have a website and use inbound marketing?

Online Marketing, Don’t Wait For Your Competitors To Make The First Move I have a number of monthly conversations with small to medium-sized business owners about the use of social media, web analytics or a new website to improve sales and marketing efforts. Unless the prospect is already up to speed with the benefits of …

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Will inbound marketing improve your sales cycle and lead generation?

Attract Attention Online To Attract Business Online One of the most often asked questions about inbound marketing is whether it’s worth the investment of time and money. To appreciate the answer, you have to look at the process, and understand what activities move “buyers” through the process. Inbound is about attracting prospects and moving them …

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5 ways our graphic + website design business benefited from blogging

Blog Writing Generates Leads You’ve heard that blogging regularly can benefit your business by attracting visitors to your website. If you’re in doubt that it can help, you may want to read about how blogging helped my own website design and branding firm – Vortex Communications. One of the most important best practices when blogging is to …

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10 inbound marketing + web design tips to grow website traffic

Increase Web Conversions With Proven Strategies Having a well designed and written website home page is an important part of attracting and engaging web visitors. Popular thinking suggests that a home page should be the primary entry point for prospects to learn about an organization’s products or services. In reality, there’s only so much valuable …

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What a glass of wine and traditional sales promotion has to do with inbound marketing + web design

Inbound Marketing: Generate Business By Playing To Human Nature If you’re not familiar with the term. inbound marketing is a coordinated approach to increasing qualified website traffic and nurturing those leads in order to generate business from your website or online presence. Successful outcomes are usually a result of coordinated website design, SEO services and …

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8 things lawyers can learn about web design from homemade pie

Are Clients Hungry For What Your Law Firm’s Website Offers? Everyone has a favorite pie. Maybe yours is cherry, pecan, banana cream, strawberry, peach, apple or some other flavor, all held in a homemade crust based on a recipe refined over the generations. As it turns out, a pie can be an appropriate analogy for …

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Supercharge your SEO and inbound marketing with buyer personas

  Research and Experience are the Foundation of Understanding Needs of the Customer If you’re working on an internet marketing plan, having a clear picture of your business goals is the first step. Along with articulating your business goals, you can measure your progress by assigning KPIs (Key Performance Indicators) to your plan. Goals are …

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What road signs can teach us about web design and inbound marketing

Lessons On Professional Graphic Design: The Open Road I was on a road trip recently, and part of the route took us along one of America’s busiest billboard highways. I’m talking about I-75 in southern Georgia. Although I would prefer to see many fewer billboards on our roadways, there’s a lot we can learn about …

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Generate leads online with great content and web design

Everyone Wants To Buy Online When companies try to generate and nurture leads online, incorporating inbound marketing best practices with the graphic + website design components can make a dramatic difference in the results. Lead generation and nurturing are both important to the success of any inbound campaign. Nurturing leads (promoting valuable content directly related …

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Inbound marketing can generate leads for any and every business

Build Brand Awareness For Online Success One of the most important components to enhancing the growth and success of your business is your marketing activity. In addition to building brand awareness, the development of prospects, and their conversion to leads and ultimately customers is required. This is particularly true for CPAs, lawyers, physicians, dentists and …

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Build a better brand with buyer persona development

Buyer Personas, What’s That? Every company wants to be effectively branding their products and services. Looking at statistics on branding from factbrowser.com illustrates that effective branding leads to greater loyalty, higher sales, and long-term stability. The trouble is, the term “branding” has been improperly applied to a subset of brand activities such as: marketing communications, corporate …

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Your business plan should include a blogging plan

Something To Blog About: Getting More Web Traffic Running a successful business takes planning and adapting to the marketplace. You operate with a business plan outlining your brand, mission, products, marketing and financials. As more people make decisions about what they will buy, and who they will buy it from through online research, you need …

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Leverage social media for new business prospects and leads

Social Media Marketing: Get Your Brand Out There Do you use social media to prospect for leads? If you think it’s not practical, you’ll find that millions of business owners and managers think differently. The Power and Profit of Social Media According to a recent Hubspot survey, 70 percent of B2C businesses have acquired customers through Facebook and 53 …

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Google’s Hummingbird is good news for CPA and law firm marketers

Google Updates: Good News For CPAs and Law Firms Google’s latest algorithm update, Hummingbird, redraws the map for online marketing and SEO services. Traditional keyword based searches still work, but the new build also responds more reliably to conversational language. Searchers no longer need to identify the magic combination of keywords that link to the …

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Search optimization is great, but don’t forget graphic design

Web Design: Interface Design Is As Important as Content Development I was at a networking function this past week, and introduced to a sales executive in the insurance industry. We were speaking about graphic design and website design and SEO in Miami and he blurted out, “design doesn’t matter, all you have to do is …

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Great graphic design isn’t about being pretty, it’s about better response

Professional Graphic Design Goes Beyond “Pretty” You can create more effective marketing programs by design – graphic design – and we don’t just mean pretty pictures. Research from Carnegie Mellon University shows that our visual reaction, positive or negative, influences preference, and preference, of course, is the first step toward purchase. So getting smart about …

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