- Logo Development
- Brand Look and Feel
- Document Templates
- Ad, invitation and one-sheet design
Vortex Communications was selected to develop a unique brand logo and general purpose communications materials templates for this organization funded by Jewish Community Services of South Florida (JCS) in Miami, Florida.
After exploring multiple concept directions for logo, a simple and clean design based on the Greek “lambda” letterform was selected to associate with the the group’s activities that help seniors and other individuals within the LBGT community access services.
A bright, cheery palette and easy to read typography was selected and applied to all all marketing communications materials.