Vortex Communications was brought in to develop a package of print collateral materials for the marketing of Ethicon’s line of trocars for minimally-invasive procedures.
Research showed that purchase and surgical device selection depended on a combination of factors including clinical data, patient outcomes, procedure efficiency, product cost, availability and training.
Vortex’s “More reasons” concept successfully played into the numerous factors affecting hospital and surgical facility’s decision to purchase devices from a particular manufacturer.
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