- Concept Development
- Graphic Design
- Print Production Services
Vortex Communications was brought in to develop a package of print collateral materials for the marketing of laparoscopic surgical procedure training event program.
Research showed that surgeons who are trained to perform procedures in a certain way tend to stay with those techniques. Advancing their skills depends largely on continuing education and exposure to new devices and techniques.
Vortex’s “comfort zone” concept successfully played into the key issue affecting surgeons decisions to explore new techniques in patient treatment, and thereby signing up for clinical training opportunities.
During the training and observation program, Ethicon Endo-Surgery is able to expose medical professionals to various device technologies that may enhance clinical outcomes.
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