Services Provided
- Concept Development
- Graphic Design
- Print Production Services
Vortex Communications was brought in to develop a package of print collateral materials for the marketing of Ethicon’s line of Xcel trocars for minimally-invasive procedures.
Research shows that purchase and surgical device selection depends on a combination of factors including clinical data, patient outcomes, procedure efficiency, product cost, availability and training.
This package was used in one-on-one meeting situations and included a “how-to” read clinical studies guide and companion bibliography and summary of recent relevant clinical publications on a specific procedure.
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