As a design firm of record to Ethicon Endo-Surgery for several years, Vortex was selected to develop a direct mail promotion for the marketing of laparoscopic procedures connected with the medical product company’s offerings.
We adapted the Rubik’s cube concept to carry messaging built on the theme of “More Reasons”. The engaging game device involves users to rotate and twist the cube revealing key clinical benefits of minimally-invasive procedures. A gift box presentation was used to present pace the messaging and hold additional information.
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