Over a period of three years, Vortex was selected to develop package and shipper graphics for various products in family of Matusalem rums, including Anejo Superior.
Matusalem Rum, founded in Cuba shortly after Bacardi, is considered a fine brand offering premium rums on a limited production basis. The various formulations in the line appeal to a wide range of rum drinkers seeking a special taste experience.
The graphic design concept was based on incorporating basic Anejo Superior brand elements to communicate the upscale style and taste of this special aged rum.
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