Vortex Communications was brought in to develop a unique brand and branded collateral materials by the Center for Fine Arts as part of their rebranding to Miami Art Museum.
A simple manipulation of letterforms creates an image ground play between the institutional name and the city the museum called home.
Vortex worked closely with the museum to develop brand guidelines that covered all printed and electronic communications. Specifications were established for typography, color palette, and proper use of the logomark.
Vortex was the design firm of through the entire lifecycle of the MAM brand.
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