- Logo Development
- Tagline Development
- Brand Application
- Collateral Design
Vortex has been the graphic design firm of choice for the Miami Children’s Chorus for more than 5 years, working closely with the Executive Director on marketing communications.
It’s no surprise that the Vortex was engaged to develop a new brand logo and tagline to project the Chorus’ musical training and performance mission to South Florida.
A clever arrangement of “graphic” boys and girls come together to form the letter “M”. The bright color palette is in sync with the youthful nature of Miami’s oldest teaching and performing children’s chorus. The forward-looking tagline perfectly captures the community-oriented vision.