Matusalem Rum | Classico and Platino Shippers

Services Provided

  • Concept
  • Layout and Artwork Services

Over a period of three years, Vortex was selected to develop package and shipper graphics for various products in family of Matusalem rums, including Classico and Platino.

Matusalem Rum, founded in Cuba shortly after Bacardi, is considered a fine brand offering premium rums on a limited production basis. The various formulations in the line appeal to a wide range of rum drinkers seeking a special taste experience.

The graphic design concept was based on juxtaposing the contemporary bottle design and label with the well-known Matusalem brand. The overall effect is upscale and useful in store display setups.

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