Matusalem Rum | Gran Reserva Shipper
- Layout and Artwork Services
Over a period of three years, Vortex was selected to develop package and shipper graphics for various products in family of Matusalem rums, including Gran Reserva.
Matusalem Rum, founded in Cuba shortly after Bacardi, is considered a fine brand offering premium rums on a limited production basis. The various formulations in the line appeal to a wide range of rum drinkers seeking a special taste experience.
The graphic design concept was based on creating a strong brand statement by incorporating the upscale label and package design into the shipper packaging.