Matusalem Rum | Etiqueta Negra Shipper

Services Provided

  • Concept
  • Layout and Artwork Services

Over a period of three years, Vortex was selected to develop package and shipper graphics for various products in family of Matusalem rums, including Etiqueta Negra.

Matusalem Rum, founded in Cuba shortly after Bacardi, is considered a fine brand offering premium rums on a limited production basis. The various formulations in the line appeal to a wide range of rum drinkers seeking a special taste experience.

The graphic design concept was based on incorporating basic Etiqueta Negra brand elements to communicate the upscale style and taste of this superior dark rum.

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