Vortex Communications was selected to develop a fresh design for Mellon United National Bank’s Esq. services brochure targeting law firms and lawyers.
Vortex’s visual concept was built on using a contemporary styling of layered colors over “action-oriented” photography of attorneys at work. An out-of the ordinary treatment of headlines contained within”voice-balloon” graphic elements helped to carry narrative that underscored the financial institution’s highly personalized service and experience focused on fulfilling the needs of law practices.
Elegant typography and a sophisticated, but muted color palette come together to create an engaging and unique presentation that speaks clearly and confidently to the audience.
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