P.O.S. Graphic Design for Bacardi


Services Provided

  • Concept
  • Copywriting
  • Layout and Artwork Services
  • Print Production, Supervision and Fulfillment
Vortex was selected to develop new on and off-premise promotional concepts for Bacardi’s premium rum, Bacardi 8. With leadership established in other segments, creating excitement in the premium spirit category was a matter of associating this particular product with “better-tasting” cocktails. The creative strategy was based on asking customers to pay more to “Elev 8” their taste. The visual executions were built around the notion of elevating the drinks, which was accomplished with simple but effective lighting and shadow treatments. The program included an array of on-premise materials from coaster, to recipe booklets, and table tents. Need P.O.S. packaging or promotion graphic design? We’ll Make your products pop!
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