Vortex Communications was brought in to develop a package of print collateral materials for the co-marketing of two Ethicon products; 15mm Trocar; mesh for hernia repair.
Research shows that purchase and surgical device selection depends on a combination of factors including clinical data, patient outcomes, procedure efficiency, product cost, availability and training.
Vortex’s “Proceed with Ease” concept successfully played into the numerous factors affecting hospital and surgical facility’s purchase decisions.
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